Honour your skin, be kind to the planet.
Our everyday choices have a deep impact on the planet. When designing our pieces, we only source materials that have outstanding longevity and that will not generate waste during production and in their end of life.
That’s why we work with sustainable fabrics that care for your skin and the planet. We focus on two types of fabrics:
- plant-based fibers that can dissolve and decompose,
- recycled fabrics, such as recycled polyester, that can be repurposed once they reach their end of life.
Our fabrics have a circular life cycle that respects our natural resources and doesn’t generate waste.
We do not use materials or fabrics that are animal-made; all our pieces are sustainable inside and out. From stitchings to inlining, zippers and buttons: everything is certified and authenticated.
Our mission is to show the world that it is possible to do ethical fashion with transparency and style.
That’s why we invite you to read about our sustainable fabrics and learn how to care for them. Our designs were made with outstanding craftsmanship and built to last. Caring for your clothes will extend their longevity and increase your positive impact on the planet.
All our claims about our fabrics, materials sourcing and supply chain practices are backed by international certifications. We believe that transparency is the foundation to building an honest relationship with our customers and partners. If you’re curious about some of our certifications, you can read the resources below for more detailed information
WHAT IS CUPRO?
Cupro is a “regenerated cellulose” fabric made from cotton waste. It belongs to the same family of fabrics as viscose, Tencel, and lyocell, for example. Because its source material is cotton waste, it is sustainable and circular by default. In the industry, this fabric is also known as better cotton or vegan silk, because it shares similar properties of traditional silk - it’s sheer and breathable feel to the skin which renders it a luxurious fabric. When worn, it feels smooth to the touch and drapes gracefully on the body.
Why we choose cupro?
In the circular economy system, cupro is produced in a closed-loop, like Tencel and lyocell. The chemicals used to produce them can be extracted and recycled many times, whilst the water can also be reused afterwards. Not only is the fabric biodegradable, but it also reduces the impact on the environment during its production. Plus, when washed, this fabric doesn’t shed plastic microfibers into the water. This is why cupro is a big part of our designs as it's closely aligned with our ethos.
We only work with certified vegan (cruelty-free) cupro fabric, produced within the requirements of OEKO-TEX® 100. We believe that you can and should enjoy smooth and soft textures in your garments without harming animals or the planet.
How to care for your cupro item?
Cupro can be machine-washed on a delicate cycle, but hand washing is recommended for safest and best results. If machine-washing, turn your item inside out and, if possible, place it into a washing bag. Select the delicate cycle on the washing machine, making sure the water temperature is cold and the spin is low. Dry the item flat in its natural shape on a drying rack or hang to dry and avoid tumble-dry. We recommend steaming or ironing in the lowest temperature. There is no need for dry-cleaning.
WHAT IS TENCEL?
Tencel is quickly becoming one of the most popular eco-friendly textiles around the globe. It is a natural fibre made from wood pulp - usually, eucalyptus, beech, birch and spruce trees - that is grown and replaced on specialized farms. Unlike most cellulosic fabrics, Tencel is produced using recyclable and biodegradable solvents.
Why we choose Tencel ?
This fabric stands out for its unique physical properties such as strength, softness and efficient absorption - it is 50% more absorbent than cotton. It is also much less prone to wrinkles. Using Tencel allows us to add structure and durability to our designs without compromising on our ethical practices. We source deadstock Tencel whenever possible, to make sure we make the most of the available resources from our suppliers.
How to care for your Tencel item?
Like cupro, you can wash your item using the delicate cycle in your washing machine. But, we recommend hand washing for the safest and best results. We suggest that you drip-dry your item and avoid tumble-dry. There is no need for dry-cleaning.
WHAT IS VISCOSE?
Viscose is a soft and lightweight plant-based fabric, made from wood pulp, that is not toxic or polluting. As it is made from renewable plants, it is regarded in the industry as environmentally friendly and sustainable.
Why we choose viscose ?
This fabric has a great lightweight quality with a nice drape, a smooth finish, and a very soft feel. It is very absorbent and pleasant to the touch, without carrying harmful chemicals to the body or the environment. For us, you must be able to experience the highest quality of design while also caring for your body and the planet. We source deadstock viscose as much possible, ensuring the repurposing of available resources from our suppliers.
How to care for your viscose item?
You can machine-wash your item turning it inside out and, if possible, placing it in a washing bag. Choose a washing cycle with low temperatures and low tumble to avoid shrinking the fabric. Please, avoid tumble-dry. Hang to dry or put your item on a drying rack. You can steam to unwrinkle it.
WHAT IS RECYCLED COTTON?
Recycled cotton is viewed as better cotton for being more sustainable than virgin cotton or recycled polyester. Also known as regenerated or reclaimed cotton, this fabric contains recycled raw material as well as reconditioned components. Our recycled cotton is GRS certified and recycled from pre-consumer waste, including scraps created by yarn and fabric by-products). This means it has no dying, processing or farming.
Why we choose recycled cotton?
As we strive to curate a wardrobe that caters to all women and blends into different stages of our lives. That's why we need fabrics that are versatile, robust yet comfortable for pieces that can also be worn throughout pregnancy. That’s why we decided to use recycled cotton, as opposed to virgin cotton. Virgin cotton is one of the most damaging fabrics to the environment, consuming massive amounts of freshwater and dispersing toxic chemicals. Its harvests cause immeasurable harm to local communities and the environment. Recycled cotton allows us to incorporate the qualities and beauty of cotton without contributing to a harmful production system. The fact that the fabric hasn’t been chemically treated reflects on the colour palette of the collection, which leans towards more neutral tones.
How to care for your recycled cotton item?
You can machine-wash your item choosing a washing cycle with low temperatures and low tumble to avoid shrinking the fabric. Please, avoid tumble-dry. Hang to dry or put your item on a drying rack. You can steam or iron in medium heat to unwrinkle it.
WHAT IS RECYCLED POLYESTER?
Our recycled polyester is made from deadstock fabrics, sourced from fabric stockists in Turkey. The need for this fabric came from some of our pieces that required more robust material and structure to support the design. We worked hard to find the best fabrics that matched our design needs and our ethics.
Why we choose recycled polyester ?
Because we built transparent relationships with our stockists, we were able to ethically source recycled polyester mix fabrics, which are made of 57% recycled polyester. For the inlining, we use OEKO-TEX® natural acetate to help keep the fabrics fresh, breathable and to avoid discomfort when in contact with the body.
We want our efforts to inspire industry peers to find solutions that can be beneficial to brands and customers, as well as our valuable supply chain partners and the environment.
How to care for your recycled polyester item?
Machine wash your recycled polyester item with similar colours and do not bleach. We do not recommend tumble dry, instead, hang to dry or put your item on a drying rack. Typically, recycled polyester doesn’t need ironing, but, if necessary, you can use a warm iron in lower temperatures.